Top 5 Technology Trends for Business and Consumers – Predictions for 2015-16.

February 6, 2015

Looking back to 2013, I had predicted the 5 top technology trends (specifically for consumers) in that year, to be:

(i) Accelerated lived experience;

(ii) Bring Your Own Device (BYOD);

(iii) Crowdsourcing;

(iv) Distance education; and

(v) End-User legal authority/license autonomy/leveraged ability (EULA3). [1]

These pretty much held true, and even lasted both into and through 2014. The pace of instantaneous news, social tweets and alerts, and all manner of reality TV from financing pitches, through entire shows that are literally “celebrity selfie-cams”, to instantaneous gratification through crowd sourcing of funding, business and consumer information, and general gossip, have created this ever accelerating lived experience. Ever greater sales of handheld devices have forced employers to draft BYOD policies for employees too attached to their own devices to let them go, and all manner of distance education is now available for a fee, or for free in the ever-expanding offerings of Massive Open Online Course (MOOC).[2] As well, immersive gaming, as it develops with optional story lines, the move to taking software bits as building blocks for people to create their own widgets and full applications, and the myriad of customizable self-help, professional, and practical document templates available online, taken together, will only further speed EULA3.[3]

Fully justified then (and thankfully so) in my predictions, let us now move on to 2015-16, then. Here, in the midst of technology and its relentless forward motion, all I see – is “Paper”! This stands for:

Personalization;

A3 (aggregation, analytics, and advising);

Protection;

eMoney; and

Remoting. We will consider them in turn, and in that order.

Personalization:

Whether it is widgets, backgrounds, wallpapers, icons, ringtones, and home screen layouts of the ipod, android, iphone, desktop, laptop, or tablet,[4] personalization and customization are all the rage for maximizing the user-centric experience.

“The constantly connected consumers of today are extremely savvy, using all available channels and devices to research, review, compare prices and ultimately purchase products. Basic personalization (such as name and account personalization and dynamic interest or product content) no longer serves consumers’ demand for deeper levels of real-time personalized information. Increasingly, these savvy consumers are taking their business to companies that provide more than basic personalization and automated lifecycle campaigns. Customers now prefer brands that deliver individualized experiences that match their needs in the present moment”.[5]

Even giants of the online world, such as Yahoo,[6] have now realized that the way to truly reach and engage your customer, it to intimately know your customer for and through, “Real-time Marketing[7] and personalization practices. Personalization is based on gathering and analyzing observation data, to analyze and make predictions based upon what you know. This is why A3, which underlies real-time marketing, will also be a top trend for 2015-16, in my prediction.

A3 (Aggregation, Analytics, and Advising):

The SAS Institute, Inc., put out a 2013 white paper on demand sensing and shaping through big data analytics,[8] which perfectly sums-up the first stage of the real-time marketing process. In the second stage, I would add demand supporting and serving, which sustains that demand in existence by providing those cues to trigger it (familiarity, emotional advertising triggers, positive associations in product placement, and so forth), and thence return customers to your established, satisfaction-source.

Big Data (and its means of collection)[9] do have other applications beyond the pure consumer, however. These include generic disaster management applications,[10] and estimating or better “guess”-timating the true incremental and future impacts of climate change on humans and the environment.[11]

Protection:

With all of this data and its very many faces,[12] along with the potential to gather and analyze it, and the undisputed value of the end result in the predictive analytics space, there is a growing need at all levels, for more robust protective mechanisms – wherever it falls on the spectrum of privacy practices,[13] data governance and document preservation, or cybersecurity. IT in general, is looking forward to a banner year in 2015.[14] The IT security sub-sector, for its part, is not too far off, either, with a spate of increasingly spectacular, recent[15] and historical[16] hacks and cyberattacks drawing the attention of the risk management industry,[17] regulators,[18] private businesses,[19] and concerned citizens in an ongoing and multi-sided tussle,[20] both amongst themselves and with criminal elements. A very large data breach was just disclosed at Anthem Inc. (a health insurer with operations across 14 states), in which up to 80 million records of Personally Identifiable Information (PII) – but apparently no Personal Health Information (PHI), according to initial evaluations – are suspected to have been compromised.[21]

eMoney:

Despite the dangers and concerns, however, the pace of progress continues to pick-up, with electronic payments of the Paypal variety moving to Square and eMoney, in the largely unregulated (and hacked)[22] Bitcoin, and the more mainstream proposed and competing offerings of CurrentC from the Merchant Customer Exchange (MCX) – which was also hacked,[23] and Google Wallet, Softcard, and Apple Pay.

Remoting:

With ever-more personalized experiences being available through more and more interconnected devices, we are moving towards an Internet of Things (IoT) that raises even more cybersecurity concerns that now include remote access and remote control/takeover,[24] whether or not authorized or even traceable back to source.[25] This has led one commentator to describe this future state as the “Internet of Bad Things”.[26] Going further to consider the impetus for a change in our security mindset, consider the words of Dr. Arati Prabhakar, the director of the United States Defence Advanced Research Projects Agency (DARPA), when she said:

“The largest explosion of millisecond machine actions will take place when billions of IoT devices are deployed. Until we find a way to authenticate, view, audit, analyze and block IoT devices often connected to cloud computing, we frankly shouldn’t be putting IoT out there. As the security industry saying goes, “money trumps security,” and as increasingly more of these IoT product (sic) are released, cybersecurity will just be playing catch-up. With potentially billions of these devices being deployed all over the world, this could lead to a cyber attack free-for-all of catastrophic proportions.”[27]

However, remoting is not all doom and gloom. Witness the growing use of crowdfunding to raise money for important events, popular initiatives, or proposed or emerging or growing business ventures; and even the burgeoning business of “pay to watch” that has now gone from the original voyeur cams, through specialized YouTube channels where you can pay to watch people play video games,[28] or modern day South Korea, where people will pay to remotely watch someone – a “broadcast jockey” – do something as mundane as eating.[29] Drones, scene capture devices, and wearable devices in ever-lighter cameras (from glass and its successors, through GoPro, police cam, dash cam, spy cam, home surveillance, commercial and industrial surveillance, government surveillance, and mobile devices in any and all form factors now known or yet to come, and from the clunky to the micro- or nano-scale), will combine[30] to bring more, and ever uniquer, shareable, monetizable remoting experiences to come![31]

CONCLUSION

These then, are my PAPER predictions for technology in 2015-16 – Personalization, A3 (aggregation, analytics, and advising), Protections, eMoney, and Remoting. I think they will come to fruition, just as predicted, but we have to wait and see. Enjoy the view!

*****************************************************************

Author:

Ekundayo George is a lawyer and sociologist. He has also taken courses in organizational and micro-organizational behavior, and gained significant experiences in business law and counseling, diverse litigation, and regulatory compliance practice. He is licensed to practice law in Ontario and Alberta, Canada, as well as in New York, New Jersey, and Washington, D.C., in the United States of America. See, for example: http://www.ogalaws.com. A writer, blogger, and avid reader, Mr. George has sector experience in Technology (Telecommunications, eCommerce, Outsourcing, Cloud), Financial Services, Healthcare, Entertainment, Real Estate and Zoning, International/cross-border trade, other services, and Environmental Law and Policy. He is a published author on the National Security aspects of Environmental Law, has represented clients in courts and before regulatory bodies in both Canada and the United States, and he enjoys complex systems analysis in legal, technological, and societal milieux.

Trained in Legal Project Management (and having organized and managed several complex projects before practicing law), Mr. George is also an experienced negotiator, facilitator, team leader, and strategic consultant – sourcing, managing, and delivering on complex engagements with multiple stakeholders and multidisciplinary teams. Team consulting competencies include program investigation, sub-contracted procurement of personnel and materials, and such diverse project deliverables as business process re-engineering, devising and delivering tailored training, and other targeted engagements through tapping a highly-credentialed resource pool of contract professionals with several hundred years of combined expertise, in: Healthcare; Education & Training; Law & Regulation; Policy & Plans; Statistics, Economics, & Evaluations including feasibility studies; Infrastructure; and Information Technology/Information Systems (IT/IS) – also sometimes termed Information Communications Technologies (ICT). See, for example: http://www.simprime-ca.com.

Hyperlinks to external sites are provided to readers of this blog as a courtesy and convenience, only, and no warranty is made or responsibility assumed by either or both of George Law Offices and Strategic IMPRIME Consulting & Advisory, Inc. (“S’imprime-ça”) including employees, agents, directors, officers, successors & assigns, in whole or in part for their content, accuracy, or availability.

This article creates no lawyer-client relationship, and is not intended or deemed legal advice, business advice, the rendering of any professional service, or attorney advertising where restricted or barred. The author and affiliated entities specifically disclaim and reject any and all loss claimed, no matter howsoever resulting as alleged, due to any action or inaction done in reliance on the contents herein. Past results are no guarantee of future success, and specific legal advice should be sought for particular matters through counsel of your choosing, based on such factors as you deem appropriate.

[1] Ekundayo George. Ctrl-Shift-Del: 2013’s Top 5 Technology Trends for Consumers. Posted March 16, 2013, on ogalaws.wordpress.com. Online: >https://ogalaws.wordpress.com/2013/03/16/ctrl-shift-del-2013s-top-5-technology-trends-for-consumers/<

[2] Wikipedia.org. Massive Open Online Course (MOOC), a definition. Online: >http://en.wikipedia.org/wiki/Massive_open_online_course<

[3] Supra note 1.

[4] See e.g. selected Android personalization offerings, on display for download at the google store. Online:

>https://play.google.com/store/apps/category/PERSONALIZATION<

[5] Katrina Conn. Moving Beyond Basic Personalization to Real-Time Marketing. Posted January 7, 2014, on Clickz.com. Online: >http://www.clickz.com/clickz/column/2321243/moving-beyond-basic-personalization-to-real-time-marketing<

[6] Yahoo. The Balancing Act: Getting Personalization Right. Posted on yahoo.com. Online: >https://advertising.yahoo.com/Insights/BALANCING-ACT.html<

[7] Supra note 5. “Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization – performed continuously and immediately. In other words, it’s the streamlined management of data, transformed into actionable insight that is used to enhance your customer’s experience.”

[8] The SAS Institute. White Paper: Unlocking the Promise of Demand Sensing and Shaping Through Big Data Analytics – How to Apply High-Performance Analytics in Your Supply Chain. Published on idgenterprise.com, and visited February 2, 2015. Online: >http://resources.idgenterprise.com/original/AST-0112051_UnlockingPromise.pdf<

[9] Dennis Keohane. Aaron Levie, Box see drones and Internet of Things as data sources of the future. Posted September 23, 2014, on betaboston.com. Online: >http://betaboston.com/news/2014/09/23/aaron-levie-box-data-drones-internet-of-things/<

[10] See e.g. Robert A. Runge and Isabel Runge. Data-Driven Disaster Management. Posted October 29, 2014, on nextgov.com. Online: >http://www.nextgov.com/technology-news/tech-insider/2014/10/data-driven-disaster-management/97700/?oref=voicesmodule<

[11] See e.g. Chelsea Harvey. UN REPORT: Our Climate Change Future Is Terrifying And Emissions Need To Stop Completely As Soon As Possible. Posted November 4, 2014, on businessinsider.com. Online: >

http://www.businessinsider.com/un-climate-report-stop-all-greenhouse-emissions-2014-11

< ; See also Carl Zimmer. Ocean Life Faces Mass Extinction, Broad Study Says. Posted January 15, 2015, on nytimes.com. Online: >http://www.nytimes.com/2015/01/16/science/earth/study-raises-alarm-for-health-of-ocean-life.html?_r=0<

[12] Ekundayo George. The 100 “FACES” of Data: a 5-part Complex Systems Study (Part 1 – Form Factors). Posted November 1, 2013, on ogalaws.wordpress.com. Online: >https://ogalaws.wordpress.com/2013/11/01/the-100-faces-of-data-a-5-part-complex-systems-study-part-1/<

[13] Amber Hunt, The Cincinnati Enquirer. Experts: Wearable tech tests our privacy limits. Posted February 5, 2015, on usatoday.com. Online: >http://www.usatoday.com/story/tech/2015/02/05/tech-wearables-privacy/22955707/< In one of my earlier blogs (if updated), the “User-Generated Legality Issues” (UGLIs) created by these treasure troves of “quantified self” data available through wearable devices, would be “self-outing 104”.

See e.g. Ekundayo George. The Video Privacy Protection Act (VPPA) Amendment of 2012 – Self-Outing 103? Posted January 11, 2013, on ogalaws.wordpress.com. Online: >https://ogalaws.wordpress.com/2013/01/11/the-video-privacy-protection-act-vppa-amendment-of-2013-self-outing-103/<

[14] Steve Ranger. Bigger budgets, better tech: Why 2015 is a good year to be working in IT. Posted February 4, 2015, on techrepublic.com. Online: >http://www.techrepublic.com/blog/european-technology/bigger-budgets-better-tech-why-2015-is-a-good-year-to-be-working-in-it/?tag=nl.e101&s_cid=e101&ttag=e101&ftag=TRE684d531<

[15] Pedro Hernandez. Xbox Live, PSN Back Online After Holiday DDoS Attacks. Posted December 29, 2014, on eweek.com. Online: >http://www.eweek.com/security/xbox-live-psn-back-online-after-holiday-ddos-attacks.html< See also the comprehensive hacking and public shaming of Sony, through compromised emails.

[16] I referenced several of the more historical, spectacular hacks in this earlier blog post. Ekundayo George. Cybersecurity: Its not just about “B” for Bob, but also eCommerce, Structure, and Trust. Posted November 3, 2014, on ogalaws.wordpress.com. Online: >https://ogalaws.wordpress.com/2014/11/03/cybersecurity-its-not-just-about-b-for-bob-but-also-ecommerce-structure-and-trust/<

[17] Pinsent Masons (out-law.com), citing the Institute of Chartered Accountants in England and Wales (ICAEW).

Cyber risks evolving faster than business capabilities, says accountancy body. Posted October 30, 2014, on out-law.com. Online: >http://www.out-law.com/en/articles/2014/october/cyber-risks-evolving-faster-than-business-capabilities-says-accountancy-body/<

[18] Aliya Sternstein. Report: Agencies Aren’t Properly Vetting All Cyber Contractors. Published September 9, 2014, on nextgov.com. Online: >http://www.nextgov.com/cybersecurity/2014/09/agencies-contractor-employees-cyber-workforce/93620/<

[19] Aliya Sternstein. 97 Percent of Key Industries Doubt Security Compliance Can Defy Hackers. Posted July 10, 2014, on nextgov.com. Online: >http://www.nextgov.com/cybersecurity/2014/07/97-percent-key-industries-doubt-security-compliance-can-defy-hackers/88324/?oref=ng-relatedstories<

[20] See e.g. In the Matter of a Warrant to Search a Certain email Account Controlled and Maintained by Microsoft Corporation. Memorandum and Order of James C. Francis IV, United States Magistrate Judge, released April 25, 2014. 13 Mag. 3814, United States District Court for the Southern District of New York (SDNY). Online: >https://s3.amazonaws.com/s3.documentcloud.org/documents/1149373/in-re-matter-of-warrant.pdf<

Just reading through this decision, which from the first paragraph defines the complexity of this issue, shows the many interests, laws and policies, and considerations at stake in that constant tussle between individual rights and privacy, business interests (including the personalization push), and the mandates of law enforcement and national security – whether nationally and across borders, or when multiple nations do or claim to have a primary stake.

The further steps since taken in that ongoing effort by the United States government to access emails stored on servers that are physically located in Ireland, only further underline the complexities and interests at stake. See also Mark Scott. Ireland Lends Support to Microsoft in Email Privacy Case. Posted December 25, 2014, on bits.blogs.nytimes.com. Online:>http://bits.blogs.nytimes.com/2014/12/24/ireland-lends-support-to-microsoft-in-email-privacy-case/?_r=0&module=ArrowsNav&contentCollection=Technology&action=keypress&region=FixedLeft&pgtype=Blogs<

[21] Elizabeth Weise, USA Today. Massive breach at health care company Anthem Inc. Posted February 5, 2015, on usatoday.com. Online: >http://www.usatoday.com/story/tech/2015/02/04/health-care-anthem-hacked/22900925/<

[22] Zack Whittaker for Zero Day. Bitstamp exchange hacked, $5M worth of bitcoin stolen. Posted January 5, 2015, on zdnet.com. Online: >http://www.zdnet.com/article/bitstamp-bitcoin-exchange-suspended-amid-hack-concerns-heres-what-we-know/<

[23] Ryan Mac, Forbes Staff. Apple Pay Rival and Walmart-backed MCX Hacked, User Emails Snatched. Posted October 29, 2014, on forbes.com. Online: >http://www.forbes.com/sites/ryanmac/2014/10/29/apple-pay-rival-and-walmart-backed-mcx-hacked-user-emails-compromised/<

[24] Katie Fehrenbacher. The real breakthrough of Google Glass: controlling the internet of things. Posted March 23, 2013, on gigacom.com. Online: >https://gigaom.com/2013/03/23/the-real-breakthrough-of-google-glass-controlling-the-internet-of-things/<

[25] Larry Karisny. Getting Cybersecurity to Actually Work: More Connections, More Problems. Posted September 15, 2014, on digitalcommunities.com. >http://www.digitalcommunities.com/articles/Getting-Cybersecurity-to-Actually-Work.html<

“Before we discuss solutions to these cybersecurity problems, let’s take a look at what the future looks like in our continually interconnected world. From social media to smart phones apps to the IoT promise of smart everything, we are reaching a point of truly not knowing what is connect to what — and hackers know this. Take the Target breach — the attacker used backdoor access to the company’s energy management systems to then access a server containing confidential customer information. We are increasing (sic) digitizing our people and machine processes, and are beginning to lose control of what we are doing.”  

[26] Zach Ferres. The Internet of (Bad) Things. Posted November 5, 2014, on linkedin.com. Online: >https://www.linkedin.com/pulse/article/20141105140616-28760747-the-internet-of-bad-things<

[27] Larry Karisny. DARPA Director Calls for Cybersecurity Change. Posted November 7, 2014, on digitalcommunities.com. Online: >http://www.digitalcommunities.com/articles/DARPA-Director-Calls-for-Cybersecurity-Change.html<

[28] By Josh Warwick, video by Phil Allen. Meet the 21-year-old YouTuber who made millions playing video games. Posted October 16, 2014, on telegraph.co.uk. Online: >http://www.telegraph.co.uk/men/the-filter/11139724/Meet-the-21-year-old-YouTuber-who-made-millions-playing-video-games.html<

[29] Stephen Evans. The Koreans who televise themselves eating dinner. Posted February 4, 2015, on BBC.com. Online: >http://www.bbc.com/news/magazine-31130947<

[30] Luisa Rollenhagen. Guy Hacks Google Glass to Steer Drone. Posted August 23, 2013 on mashable.com. Online:

>http://mashable.com/2013/08/24/drone-pilots-google-glass/<

[31] See e.g. Erin Carson. 2015: 4 IT job skills for the new year. Posted January 8, 2015, on techrepublic.com. Online: >http://www.techrepublic.com/article/2015-4-it-job-skills-for-the-new-year/<

Canvassing conventional and learned wisdom, I would humbly say that at least one of my predictions (protections) is echoed and supported in the focus here on “security skills” in this piece by HR and IT professionals. Three of my other predictions (Remoting, A3, and Personalization) are at least strongly implicated, in the call for “versatility” and skills in “project management”. “Desktop support” is the fourth 2015 IT job skill set listed by Techrepublic.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: